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Title:
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HOW ADULTS VIEW VIRTUAL COMMUNITY? FROM THE PERSPECTIVE OF SOCIAL CAPITAL, COMPARISON WITH REAL COMMUNITY AND LOAN ACTIVITY |
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Author(s):
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Wee-Kheng Tan, Yu-Jie Tan |
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ISBN:
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978-972-8939-20-5 |
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Editors:
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Gunilla Bradley |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Social capital; loan activity; real community; virtual community. |
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Type:
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Full Paper |
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First Page:
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91 |
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Last Page:
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98 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This study compares virtual and real communities (formed by kin, friends and social entities in the real world) via the perspective of social capital and focuses on lending activity, a type of instrumental social support. Adults who are 20 year old and above are of interest to this study. This study shows that social capital of virtual community is lower than real community. Compared to real community, virtual community also does not perform well in instrumental social support. Social capital (through number of different positions accessed) in the real world is influential when loan amount is small. |
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